SPACE & IDENTITY | STAND DESIGN FOR ZIRCONIO + NIRO GRANITE AT CERSAIE 2014
THIS YEAR, AT THE 2014 CERSAIE CERAMIC TILE AND BATHROOM FURNISHINGS FAIR IN BOLOGNA, ITALY, WE WERE TASKED TO DESIGN BY NIRO GROUP A JOINTLY BRANDED STAND FOR ZIRCONIO & NIRO GRANITE AT THE EXHIBITION.
WE CAME UP WITH THIS DESIGN THAT PRESENTS NIRO GROUP PRODUCTS IN A WARMER TONE THAN USUALLY EXPECTED FOR CERAMIC FAIRS, USING PLANTS, FLORAL PATTERNS AND WOODEN SURFACES IN THE SURROUNDING STRUCTURES TO CREATE THE INTERIOR. THUS CREATING A MORE PERSONAL STAND, PACKED WITH INTERESTING FEATURES TO CAPTIVATE PASSERS BY.
FOR EACH PRODUCT SERIES THE ON DISPLAY WE DESIGNED FURNISHED BOOTHS THAT GIVE A ASPIRATIONAL WINDOW INTO OWNERSHIP OF THESE TILES. WE CREATED PULLOUT VERTICAL DRAWS FEATURING SAMPLES OF THE RELATIVE SERIES NEXT TO EACH BOOTH TO ALLOW FOR FURTHER SALES INFORMATION FOR THE CUSTOMER. FORMING THE CENTREPIECE OF THE STAND IS THE CENTRAL WALL ARTWORK FOR THE JOINT STAND. COMPOSED OF OUR MARKETING SLOGAN AND PRESENTING THE NEW PRODUCT LINEUP TO THE CUSTOMER.
THIS STAND REINFORCES THE BRAND OF ZIRCONIO AND NIRO GRANITE TOGETHER, HOWEVER STILL RESPECTING THE LONG STANDING HISTORY OF BOTH COMPANIES. MAKING A BOLD AND ATTRACTIVE PRESENTATION TO VISITORS.
